Bringing Your Blog To Live
So you’ve started a blog, published a handful of posts and shared them on your social profiles. You log into your dashboard and get a surprise: 1 visitor. Someone was on your blog. Someone actually read something you wrote. Just as the excitement starts to build up, you realize that YOU are that 1 visitor.
The reality of the situation is the fact that you need to do much more than simply share a link to your blog on Facebook. Yes, IF you are lucky, one of your friends might catch the link in their timeline and click. Maybe they click because they are curious, or maybe they click because their your friend. Let’s face it – one visitor means absolutely nothing. A successful blog NEEDS LOTS OF TRAFFIC!
So many newbies make the mistake of thinking traffic is traffic. This couldn’t be further from the truth. There are DIFFERENT kinds of traffic and if you do not drive the right audience to your site, then you are LOSING MONEY.
The main types of traffic is:
- Generic traffic
- Organic traffic
- Targeted traffic
- Buyer traffic
You want to drive organic, targeted and buyer traffic to your site. This is where the potential lies. Targeted traffic means visitors who land on your blog will already be interested in your blog’s traffic. For example, if you write about ways to lose weight, every targeted visitor that lands on your blog will be interested in finding more information about ways to lose weight. This can be for themselves or for someone they know. Organic traffic is visitors that land on your blog through a search engine, such as Google or Bing. Buyer traffic are visitors that lands on your blog and are interested in buying a specific product or service. These visitors are usually sitting in front of their computers (or tablets.. or smartphone) with their credit card at hand.This means they are ready to buy – you just need to hold a plate out in front of them with the product, ready to be sold.
The question now is… “How do I drive this kind of traffic to my website?” Luckily there are many strategies for driving these hungry-to-buy targeted visitors to your site. Some will cost you some money, but there are many that doesn’t require any upfront investment.
If you’re only starting out at the moment, then you can play it safe by opting for some of the free traffic strategies. This will keep the risks in your online business at a minimum and will not require a marketing budget during the beginning phase. These methods are also great for driving targeted visitors to your site.
I really like organic traffic. It can be free and it converts. But, to reach this, you need to spend some time to find the perfect keywords to use. You will then write articles that include these keywords. Optimize your website (… on-page SEO). Build some backlinks. Then sit back and watch as your blog climb the rank in Google. (okay… so you can’t really sit back and relax. You still need to do some work… but you can get a bottle for celebration when the time comes.)
Article marketing is great for driving traffic to your site and building some quality links at the same time. The process is also fairly simple. Write a couple of high-quality articles (remember to target a keyword) and then publish these articles on article platforms such as eZine Articles. Add a link back to your site in the resource box and you’re all set.
Social marketing is also fairly simple and when you do it right, it can drive thousands of visitors to your blog. Start by creating a presence for yourself in groups related to your niche. Share helpful tips, comment on posts and even share some of the posts on your own timeline. When your name is recognized in the group, drop a link to your site. Other members will see you as an authority in the niche and will be more likely to click on your links.
Forums are also great for driving quality, targeted traffic to your blog. Join a couple of niche-related forums and start posting helpful content. Once people start to know your name on the forum, add a link to your blog in your signature. Now, every time you post something in the forum, you get a link to your blog at the bottom of your post. Remember to use a call-to-action instead of a naked link.
This is another great way to get some people to visit your site. Find blogs that are related to your niche and comment on them. Make sure you add value. Don’t just thank the writer for their post. Start a conversation. Find something you don’t agree with? Then mention it. Find a way to spark a conversation. Most blogs have an option to add your website URL – this is how you will be driving traffic and gaining backlinks for your site.
Apart from the obvious free strategies that can be used to drive traffic to your blog, there are also a vast variety of paid strategies that will drive traffic to your blog instantly. These strategies does not require a lot of work as the free strategies does and you can choose who you want to send to your blog.
Facebook Ads are affordable and effective. Their easy to create and easy to target. Simply head over to Facebook and create an ad. You can choose to send visitors to your website or to your fan page. Facebook Ads has multiple targeting options that will definitely benefit you when it comes to targeting your visitors directly.
Google AdWords is Google’s own advertising network. Creating an advert here means your ad can be seen on Google search results, as well as on publisher’s websites using Google AdSense. The cost of ads here is usually more than with Facebook, but since it’s Google’s own network, you can basically target whoever you want to target.
BuySellAds is a platform where you can buy banner advertisements on websites related to your niche. If, for example, you have a weight loss blog, you can search for websites in the health and fitness industry. Then you can order a banner advertisement on their website. It’s relatively easy to get started and the cost of advertising is affordable.
If you just started a blog and can’t figure out why there’s no visitors coming to your blog – don’t worry. You are not alone. Every blogger has to start out somewhere. The key is to take action and not to give up. Blog constantly and always provide value to your readers. In time, you will gain a following and many fans.